Frequently Asked Questions

Everything you need to know about AEO, AI readiness, and our audit process.

General Questions

What is AEO and why does it matter?
AEO stands for Answer Engine Optimization. It's the practice of optimizing your website for AI systems (ChatGPT, Gemini, Google AI Overviews) can clearly understand what your business is, who you serve, and why people should choose you. With 40%+ of search traffic shifting to AI-powered results, AEO is becoming as too important as SEO.
How is AEO different from traditional SEO?
Traditional SEO optimizes for search engine algorithms and ranking factors in serach engines like Google and Microsoft Bing. AEO optimizes for AI understanding and recommendation. SEO focus on content quality, AEO focuses specifically on entity clarity, trust signals, and semantic richness in codebase that AI models prioritize when generating recommendations for users.
Who should get a AEO audit?
Any business that wants to be discovered and mentioned by AI systems should consider a AEO audit. This includes e-commerce, local services, SaaS, healthcare, professional services, and more. If customers use AI tools to make decisions, your website need an AEO optimization.
Is this just for local businesses?
We specialize in the local market across Australia and have deep knowledge of local AEO signals, local business optimization, and regional AI trends. That said, our methodology applies globally, and we would love to work with overseas businesses too.

About the Audit

What does a AEO audit include?
Our basic audit cover the 15 more critical points in order to make your website discoverable and mentionable by AI. Our more comprehensive audit covers 40+ points including: entity clarity, E-E-A-T (Expertise, Authoritativeness, Trustworthiness), structured data completeness, technical SEO, content quality, mobile performance, Core Web Vitals, AEO signals, and more. You get a detailed report, scoring dashboard, prioritized roadmap, and a strategy call. We also offer a full service with full implementation or optimization.
How long does the audit take?
1-2 business days for the critical audit. For the comprehensive audit, the turnaround is 3-4 business days for a full report and action plan. We also offers a full action plan implementation service that can take 2-6 weeks depending on scope.
Will the audit work for my industry?
Yes. While we have particular expertise in e-commerce, local services, SaaS, and professional services, our methodology applies across industries. We tailor the audit to your specific context and industry best practices.
What if my site is very large or complex?
Large or complex sites may require extended analysis. We'll discuss scope during the initial consultation and may recommend focusing on core sections first. Custom quotes are available for enterprise sites or multi-site audits.

Implementation & Results

What happens after the audit?
You'll receive a detailed report with your AI readiness score and a prioritized roadmap. We recommend scheduling a strategy call to walk through findings and discuss next steps. From there, you can choose to implement recommendations yourself or engage our implementation services.
Do you offer implementation services?
Yes. Beyond audits, we offer full implementation covering all the 40+ checklists including the most criticals as schema markup setup, content optimization, technical fixes, and AEO optimization. We can handle as much or as little as you need—from a single recommendation to full end-to-end transformation.
How long does implementation take?
Implementation timelines vary based on the scope and complexity of your site. Quick wins (schema setup, basic optimizations) can take 1-2 weeks. Larger transformations may take 4-12 weeks. We'll provide a clear timeline during the planning phase.
What kind of results can I expect?
Results vary, but most clients see measurable improvements in their AEO scores within 4-5 weeks, depending on niche and other factor as location. This translates to better AI recommendations, higher chances of mention in AI Overviews, and increased organic traffic.
Can you guarantee specific results?
We guarantee results making your brand appears in AI answers but we can't guarantee the highest position in rankings made by AI — no honest agency can. We also can guarantee a thorough audit, actionable recommendations, and professional implementation.

Pricing & Process

How much does a AEO audit cost?
Our Full AEO Audit is $499 AUD. This includes a comprehensive 20+ point audit, detailed report, scoring dashboard, prioritized roadmap, and a strategy call. The free snapshot audit is complimentary and a great starting point.
What's included in the $499 price?
A comprehensive audit covering entity clarity, E-E-A-T, structured data, technical SEO, content analysis, performance, AEO signals, and more. You'll receive a detailed written report, visual scoring dashboard, a prioritized roadmap of recommendations, and a 1-hour strategy call with our team.
Do you offer payment plans?
For custom implementation projects, we can discuss flexible payment terms. For standard audits, we accept upfront payment. Contact us to discuss options for your specific situation.
What's your process for getting started?
1. You submit your site details through our contact form. 2. We confirm scope and schedule. 3. We conduct the audit (3-4 days). 4. You receive the report and results. 5. We schedule a strategy call to discuss findings and next steps.
How do I book an audit?
Head to our Contact page and fill out the form with details about your business and site. We'll respond within 24 hours to confirm scope, answer questions, and schedule the audit. Alternatively, email us directly at [email protected].

Technical Questions

What is structured data and why does it matter for AI?
Structured data (JSON-LD, Schema.org) provides semantic meaning to your content. Instead of AI systems trying to parse HTML and guess what your content is about, structured data explicitly tells them. This dramatically improves AI understanding and recommendations.
What's E-E-A-T and how do I improve it?
E-E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It's important for both search engines and AI systems. You improve it by clearly demonstrating your expertise, building authority through citations and backlinks, and establishing trust through transparent business information, reviews, and credentials.
Do I need to change my CMS to implement recommendations?
Not necessarily. Most recommendations can be implemented in any CMS (WordPress, Shopify, custom platforms, etc.). Some recommendations may be easier in certain systems, but we work with whatever you're using and guide you through implementation.
Will optimizing for AI hurt my traditional SEO?
No. AEO recommendations align with search engine best practices. Clear structure, quality content, and proper markup benefit both traditional search and AI systems. In fact, improving for AI typically improves your traditional SEO simultaneously.

Still Have Questions?

Reach out. We're happy to discuss your specific situation and answer any questions.